The tacky techie conundrum
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Our Culture (high and popular) is usually created by people who are happy with the systems the world has given them. Magazine…
Less than zero
Sinusitus relief
30,000,000 people suffer from sinusitis, making it the most popular (!) disease in the US. I’ve had it off and on for years.
After much research, I’d like to share three tips:
Building books that sell in the digital age
Jeff sent over this video, which I didn’t know was online. It’s almost two years old, and more informal (and a lot more self-focused) than my usual talks.
In my presentations, I don’t often go into detail about the tactics I’ve used on books I’ve marketed, so if that’s something you’re interested in, here you go. I hope the lessons from the book business work for you, whatever you sell.
Sell like you buy
Here are the two most common pleas I hear from marketers,
“Our product is as remarkable as we can make it, and we’re trying really hard and it’s very important to us that people buy it, but despite our hard work, it’s not selling!” (Hint: calling it a purple cow doesn’t make it one).
