Author Archive for Seth Godin
Godin is author of ten books that have been bestsellers around the world and changed the way people think about marketing, change and work. His books have been translated into more than 20 languages, and his ebooks are among the most popular ever published. He is responsible for many words in the marketer's vocabulary, including permission marketing, ideaviruses, purple cows, the dip and sneezers. His irrepressible speaking style and no-holds-barred blog have helped him create a large following around the world.
Crowded at the top
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In the 260 weeks from 1966 to 1970, there were only thirteen musical acts responsible for every #1 album on the Billboard charts.
In the 260 weeks that accounted…
Promiscuous dispersal of your email address
I just went through the hassle of trying to get some B2B firms the details needed to give me an informed quote on a project.
I visited eight sites. Six of them hide their email address. They use forms of one…
The tacky techie conundrum
[click picture to enlarge]
Our Culture (high and popular) is usually created by people who are happy with the systems the world has given them. Magazine editors don't spend a lot of time wishing for better technology. Opera singers focus more…
Less than zero
The long tail is real, but sometimes the longest parts reach underwater. When there’s enough choices, it means that some things will never get picked.
Charles Blow reports in the NY Times that:
Sinusitus relief
30,000,000 people suffer from sinusitis, making it the most popular (!) disease in the US. I’ve had it off and on for years.
After much research, I’d like to share three tips:
Building books that sell in the digital age
Jeff sent over this video, which I didn’t know was online. It’s almost two years old, and more informal (and a lot more self-focused) than my usual talks.
In my presentations, I don’t often go into detail about the tactics I’ve used on books I’ve marketed, so if that’s something you’re interested in, here you go. I hope the lessons from the book business work for you, whatever you sell.
Sell like you buy
Here are the two most common pleas I hear from marketers,
“Our product is as remarkable as we can make it, and we’re trying really hard and it’s very important to us that people buy it, but despite our hard work, it’s not selling!” (Hint: calling it a purple cow doesn’t make it one).
Seminar for good causes
I haven’t done a live public seminar in a while, and I hope to announce two before the end of the year. Stay tuned.
I also haven’t done my favorite kind, though, which is a seminar for organizations that are good causes. If you work for (or run) a 501 3(c) organization, I hope you’ll consider applying to come to a free session I’m going to run in New York on October 22nd.
There isn’t one bestseller list
Corey showed me the list of the most popular Wikipedia articles.
It’s insane. It makes no sense. It has rock stars, dead dictators and body parts on it.
Huh?
The problem with the transom
It’s not difficult to throw something over the transom. That’s not the problem.
The problem is it’s a waste.
The internet has made it so easy to wrap your idea/proposal around a brick and throw it that we forget sometimes that just…