All Entries in the "Featured" Category
The tacky techie conundrum
Have you checked out our free training calls yet? Always glad to see you here!
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Our Culture (high and popular) is usually created by people who are happy with the systems the world has given them. Magazine editors don't…
Less than zero
The long tail is real, but sometimes the longest parts reach underwater. When there’s enough choices, it means that some things will never get picked.
Charles Blow reports in the NY Times that:
Sinusitus relief
30,000,000 people suffer from sinusitis, making it the most popular (!) disease in the US. I’ve had it off and on for years.
After much research, I’d like to share three tips:
Building books that sell in the digital age
Jeff sent over this video, which I didn’t know was online. It’s almost two years old, and more informal (and a lot more self-focused) than my usual talks.
In my presentations, I don’t often go into detail about the tactics I’ve used on books I’ve marketed, so if that’s something you’re interested in, here you go. I hope the lessons from the book business work for you, whatever you sell.
Sell like you buy
Here are the two most common pleas I hear from marketers,
“Our product is as remarkable as we can make it, and we’re trying really hard and it’s very important to us that people buy it, but despite our hard work, it’s not selling!” (Hint: calling it a purple cow doesn’t make it one).
Seminar for good causes
I haven’t done a live public seminar in a while, and I hope to announce two before the end of the year. Stay tuned.
I also haven’t done my favorite kind, though, which is a seminar for organizations that are good causes. If you work for (or run) a 501 3(c) organization, I hope you’ll consider applying to come to a free session I’m going to run in New York on October 22nd.
The Secret of Hypnotic Writing in Your Copy and Articles
Polished copywriters have known this secret for years. After you read this piece by John Torre, Staff Writer for the AWAI blog, you’ll pick up on this very same tactic used in almost every single successful piece of copy online or off.
19 Network Marketing Disciplines You Must Master
Conversational, connecting, comfortable dialogue adds value to your business. Discover answers to these questions and more in our bi-weekly mentoring/training sessions.
Curiosity Killed the Cat, It Closed the Sale, Too
Whether you’re writing articles, web copy, sales pages, emails or anything else, one thing remains constant: if your title or headline fails, everything after it is dead in the water. That’s a cold, hard fact in the marketing world.
How to Build a Network Marketing Website
Network marketing businesses depend on people building relationships, so how does the Internet come into play? It’s relatively simple, really. The Internet is the world’s largest network of people. The ability to run your business online offers you the ability to present yourself in a very professional manner.